Identity

Logo design, identity design and branding play different roles, when combined collectively, establish a perceived image for your business or product.

An important part of your web design is developing a memorable, cohesive image for your site, one that sticks with your visitors long after they leave your site. That image is known as branding, and your company's logo is an essential part of it. Your logo identifies your business in its simplest form; therefore, it serves as the foundation for your business's image. The logo is the corporate identity and brand all wrapped up into one identifiable mark. It is the avatar and symbol of the business as a whole.

The basic idea and core concept behind establishing a ‘corporate image’ is that everything a company does, owns and produces should reflect the values and goals of the business as a whole. It's the consistency of this core concept makes up the company. It drives it, shows what it stands for and believes in and why they exist; it is not just some colors, fonts, a logo and a slogan.

Corporate identity design is based around the visual aspects that form part of the overall brand. The visual aspects used within a company, are generally assembled within a set of guidelines that make up an identity and usually govern how the identity is utilized throughout a variety of mediums, by using approved color palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent; allowing the brand as a whole, to be recognizable.

We know that when a business creates a brand logo, people are willing to pay more for the products and services of a brand they recognize and trust, and a business becomes profitable when it has the reputation for high quality and excellent service. Stray Cat Designs will work with you to determine your needs and your market to create an image which will not only stand out and be refreshingly unique, it will also be ideal for your website, and can be effectively incorporated into your letterhead, business cards, advertising, and more.